Building a great brand requires more than just having a nice logo.Brand building strategies and action plans are critical investments if you wish to grow a long term, sell-able business.We want to partner with you to build a business that can give you freedom to "live" the future life you dream of.
To help you achieve this, we look to unearth, and unlock, the often hidden roadblocks that as business owners we can become blind to.To create this we undertake a 3 step process:> Audit where you currently at to look for growth opportunities.> Engage with your brand, staff, customers and processes to improve outcomes.> Inspire ongoing change, growth and profits.
audit. engage. inspire.
Audit
It is our goal to help you unearth the drivers, dreams, aspirations and any potential road blocks to your road to success.
To do this we need to spend time understanding what your current position is through undertaking an audit of your current brand assets.We will look at your current forward facing brand ie your logo, website, signage, photography, and all other aspects of your public facing business.However if it often the hidden assets untapped potential that your staff bring with them everyday to work, services your existing customers just wish you would add that offer the best growth.We can survey your and staff clients (past and present) and find what they truly think of you, the business, your products, services and if they have been let down by your business, or if they have suggestions as to where you could improve.We collate this into a short, easy to read action plan and talk you though the opportunities we see.
engage
Depending on what the audit process brings to light, strategies will be developed that recommend immediate, short term and long term aims to bring change and growth.
These might include:
> Brand collateral changes: > modernising or refocusing your logo > website updates > signage improvements > pictorial imaging changes
> Complete rebrand: > if your brand or business name doesn't connect with your current markets or future direction
> Social Media : > brand voice changes
> Staff changes: > team strengthening either in role reassignment or terminations
> Work Culture improvements
> Incentive programs
> Product adaptions or growth opportunities
inspire
Our services will not come in the form of massive reports to read, as you don't have time for these, and we don't have the inclination to write these just to justify a fee.
We want to:
> Inspire growth ongoing drivers for success.
> Remove existing roadblocks
> Improve work culture
> Bring greater work / life balance to the business owner
> Better staff outcomes
> Strengthen customer relationships
© Imajeo Group Limited. All rights reserved.
